Campaigns & Projects
Breast Health Campaign
Developed for Breast Cancer Awareness Month, this integrated campaign was designed to increase education around breast health while driving downloads of a prevention focused guide.By aligning paid Meta ads, organic social content, email marketing, and a custom designed lead magnet, the initiative created a cohesive experience across channels and supported long-term audience growth.
Diabetes Awareness Campaign
This integrated campaign increased awareness around diabetes prevention while driving downloads of a free educational guide to grow the consumer email database. By aligning paid Meta ads, organic social content, email marketing, and a strategically designed lead magnet, the initiative created a cohesive multi-channel experience. The campaign also spotlighted a featured provider by promoting her diabetes-focused webinar and supporting a healthy cooking class with branded event collateral, reinforcing her expertise and extending the campaign into an in-person educational touchpoint.
New Patient Welcome Experience
To support a concierge-style care model built on personalized, relationship-driven medicine, a comprehensive welcome folder designed to guide prospective and new patients through the practice’s services and membership structure was developed. The materials translated complex information into a clear, visually cohesive format that aligned with the brand’s elevated aesthetic while making the concierge model easier to understand. By pairing thoughtful design with clear messaging, the project helped create a polished first impression and reinforce the practice’s commitment to high-touch, patient-centered care.
