Sara Kulig Resume

Executed integrated, multi-brand marketing initiatives across corporate, clinical, and nonprofit channels, supporting patient acquisition, education, and sustained brand growth.

Managed multi-channel campaigns including paid Meta advertising, email marketing, and organic content, increasing brand visibility and driving consistent audience engagement across platforms.

Increased educational guide downloads by 200% per campaign by refining messaging, improving creative execution, and aligning promotions across paid and organic channels leading to consumer email database growth

Improved email click-through rates from 1% to 3% by introducing more engaging content, stronger calls-to-action, and strategic audience segmentation.

Designed patient-facing educational materials that enhanced onboarding clarity and patient understanding, translating complex clinical concepts into accessible, visually compelling resources while maintaining strict HIPAA compliance.

Led event marketing initiatives by identifying strategic sponsorship opportunities, developing paid social promotions, and producing branded on-site collateral that expanded community awareness and strengthened local presence.

Strengthened internal culture and engagement by launching a staff recognition program and producing internal newsletters that improved communication, morale, and alignment with organizational values.